ArtĪrt is a great way to create emotion on your board. As you search the Internet (or your own camera and artwork), choose only the highest quality images that reflect your target vision.
However, not all images are created equal. Photos and other artistic imagery are one of the most powerful elements of a mood board. Depending on the mood or style you’re aiming for, you might include any combination of the following. What to include on your boardĮvery mood board is different. Mood boards translate those concepts into a visual language everyone can understand. This is also why mood boards work well for presentations to clients-often clients do not know the jargon or industry vocabulary to communicate what they want.
Using visuals helps bridge the communication gap between teams who may work under different vernaculars (like marketing and development). In fact, mood boards are a great way to communicate abstract ideas to a range of teams across an organization, including more technical groups like developers. While many individuals like to use mood boards to direct their creativity, mood boards aren’t just for solopreneurs or art departments. Spark inspiration for your next project.
Brand mood board professional#
You can use a mood board for both your personal and professional pursuits, either individually or within a team. One of the best things about mood boards is their versatility. Though anyone can make one, mood boards are particularly popular tools among creative professions like design and marketing that often need to communicate abstract concepts like style and tone.įor example, brand strategists use mood boards to help set the look, tone, and voice of a brand.
A mood board (also called a vision board or inspiration board) is a compilation or collage of images, artwork, colors, words, and typography that communicate a vision, message, and overall mood for a project’s style or design.